I've Got Your Number!

Why Seven Counts

People love to name decades, centuries and eras.  They may argue over language, but rarely over intention.   We are living in a time that could easily be called the “age of too much stuff.”  Enter “stuff” into Google for example and you’ll find over half a million links to pour through—where are you going to even start?  At, say, one minute per link, it would take more than eleven centuries to complete your search.  Where’s Mel Brooks’ 2000-year old man when you need him?  Or walk into a Home Depot and see how many post-it notes you can fill by listing the 72 types of screwdrivers they sell—and don’t forget to include the near-microscopic set included in the eyeglass kit at the checkout counter.


The amount of information and  the number of choices that each of us faces head on in our everyday lives beats the growth rate and speed of an Olympic runner on steroids.  Consider the following:

   Information increases by 30 percent each year.

   There are over 36 million blogs that even the   bloggers’  mothers don’t have time to read.

*    Orange juice choices went from two (container and frozen) to more than 14.  (Tropicana Orange juice choices:  orange pineapple, orange tangerine, orange strawberry banana, fiber, low acid, healthy heart, healthy kids, antioxidant advantage, organic orange juice, organic orchard medley, light and healthy with calcium, light ‘n healthy with pulp, some pulp, no pulp.) It reads like “pulp fiction”, but it’s real.


And if you wanted to treat every piece of clothing you own with the respect it deserves, you’d have to buy 42 different detergents from Tide alone.

Tidal Wave
Tidal Wave